Cape Town targets US travellers
Photo: Unsplash
This week, the City of Cape Town is rolling out a digital campaign in the US to entice travellers in top US cities to visit and explore all Cape Town has to offer.
The digital campaign – which will feature multimedia content – is similar to the successful European campaign launched by CoCT in November and December.
According to the City’s Mayoral Committee Member for Economic Growth, James Vos, the campaign ran in London, Amsterdam, Brussels, Lisbon, Zurich, Munich, Frankfurt, Berlin, Rome and Paris, and encouraged audiences there to consider Cape Town as their next destination for travel or remote working.
The campaign received more than 25 million views, exceeding its target by three million views.
“This is one of the measures that we take to drive supply and demand from key source markets that leads to increased bookings. Passenger performance at the international terminal at Cape Town International Airport saw a record recovery of 96% in December, compared with December 2019, and 97% in January, compared with that month in 2019,” highlighted Vos.
He noted that, on the back of the success in Europe, the marketing initiative would now head to the key source markets in the US of New York, New Jersey, Washington D.C., Miami and Atlanta.
The direct flights between these cities and Cape Town are as follows:
Delta Air Lines from Atlanta (ATL) three times a week and a seasonal triangular route Atlanta-Johannesburg-Cape Town-Atlanta four times a week.
United Airlines flies from Newark year-round three times a week and from Washington D.C. year round three times a week.
Cape Town, which has a sister city agreement with Miami Dade County, is now pushing for a direct flight to Miami International Airport.
“The Mother City is a place of endless adventure and experiences with something for nature-lovers, foodies, culture vultures, families, friends and solo travellers young and old.
“We’re an incredible destination to visit, live in, work from, play, study and invest in, and I’m on a mission to secure a tourism-related job in every household in Cape Town. With our campaigns driving awareness and creating demand for bookings, we can get there,” said Vos.
source: Tourism Update
