MINI cars of Hertz

Hertz has added the iconic MINI range of cars to its UK collection. The MINI Cooper, MINI One and MINI Countryman can now be booked as part of Hertz’s British Collection of high-end vehicles. As was mentioned by the country manager, MINI is an icon of British style and culture, and, as such, it had to be part of the British Collection. It is also a form of celebration of MINI’s 60th anniversary year. MINI joins the “Best-of-British” collection that comprises Jaguar and Land Rover as well as exclusive, personalized service.

The MINI models are available at Hertz locations in Edinburgh Airport, Heathrow and London Marble Arch. To launch the expansion, Hertz asked vehicle wrapping company Yannimize to dress up some of its MINI cars in vinyl, featuring three eye-catching designs, including the traditional red, white and blue of the Union Jack, and 16 typically British cultural references for customers to spot.