New lifestyle hotel brand is coming to Asia
Hotels should be designed for the guests, but also for the people who operate them. The new lifestyle brand TUI BLUE, which is currently making its way from Europe to Asia, has set itself exactly that target.
Holidaymakers enjoy hotels tailored to their individual needs and preferences. TUI Blue offers accommodation for adults aged 16+ as well as for families or travellers interested in local culture and authentic experiences. One of the first hotels the brand opened in Asia is the TUI BLUE Nam Hoi An in Vietnam.
The resort is located in Quang Nam, the famous central province of Vietnam, which is much appreciated by visitors because of its endless coastline and rich cultural heritage: two UNESCO protected sites as Hoi An Ancient Town and My Son Sanctuary. TUI BLUE Nam Hoi An is the very first 5-star resort located in the south of Quang Nam. The resort invites the guests to enjoy it’s scenic private beach with a long untouched stretch of white sand.
The hotel team has been working hard to reduce the environmental impact, while at the same time guests can discover the charm and hidden germs of the province and bring benefits to the local community. At TUI BLUE Nam Hoi An, sustainable initiatives are taken seriously and in-depth to ensure a responsible operation of the resort, a close interaction with the local community and creating amazing eco-friendly and authentic experience for the guests.
For example, the holidaymakers start the day by exploring the nearby Tam Tien Fish Market in the early morning. It’s only 2 km away from the resort and can be easily reached by walking on the beach or even cycling on a low tide day. The market has immerged spontaneously over 15 years ago, and still preserves its original simplicity. An authentic spot to buy some fresh fish, seafood and local delights.
Upon the return to the resort guests are invited for an organic garden tour. More than 50 species of local herbs, vegetables, fruits and flowers are being grown at TUI BLUE Nam Hoi An for a unique farm-to-table experience. Chief Gardener Thoi will firstly welcome them with a glass of homemade lemonade infused with a hibiscus freshly harvested in his garden. Then he will proudly introduce one by one a variety of aromatic plants. All the fertilizers used in the garden are produced from the organic waste, collected in the same resort area then grinded and composted.
Amidst the lush organic garden, holidaymakers will find a bamboo hut where chef Qua will follow up with a cooking class, with the fresh seafood brought from the market and instant harvested herbs and vegetables from the organic garden. Guests will cook all these ingredients under the chef’s guidance and according to the local traditions and recipes. This is what Blue Taste is about.
Beside the culinary delights, the Blue Guides, acting as competent local contacts, support guests to find their perfect holiday experiences. And for those who prefer to look up details online, the Blue App is a digital service assistant before, during and after the trip to design an individual stay. The activities on site also include the comprehensive Bluef!t fitness and relaxation programme.
Not only the guests, but also the hotel team should find a specially designed environment. The TUI BLUE model offers partners the opportunity to increase the performance and revenue of their hotels, optimise costs and make hotel operations even more efficient. TUI BLUE belongs to TUI Group, one of the world’s leading tourism groups, and benefits from the operational expertise and marketing and sales power with 27 million customers per year. In addition, it also provides access to a digital hotel platform. The smart technology enables efficient hotel management and a seamless digital customer experience. For example, through the digital front office which streamlines collaboration across departments and different hotel areas in order to process the guest’s wishes faster and more efficiently. All elements of the comprehensive ecosystem are based on the long-standing know-how in designing holiday experiences.
The new lifestyle brand is planning to expand in China and Southeast Asia. Guest can look forward to new TUI BLUE locations and hotel partners are invited to join the family. Guided by heart, built on expertise.
source: TTG Asia