PM Hotel Group announces new Senior Vice President

PM Hotel Group is strengthening its sales and marketing team with the addition of industry veteran, Lovell Casiero.

“Hiring proven thought leaders like Lovell with a record of success maximizing value for owners and strategically growing a hotel portfolio gives us a competitive advantage as we continue to evolve,” said PM Hotel Group President, Joseph Bojanowski. “With more than 20 years of hotel sales and marketing experience, her ability to help drive marketing innovation and execute enhanced sales strategies is beyond compare in the industry.”

Most recently Lovell was Founder and President of FLC Business Consulting, working with ownership groups on strategic acquisitions, due diligence and revenue enhancement. She previously spent ten years with Crescent Hotels & Resorts as EVP of Sales and Marketing. Lovell also held prior management roles with both Interstate Hotels & Resorts and HEI Hotels.

“I am thrilled to be joining PM Hotel Group and contributing to the execution of a strategic growth plan that is focused on thoughtfully expanding our portfolio, maximizing value for our owners and enhancing the dynamic culture that is an integral part of the organization,” said Lovell Casiero. Based in Chevy Chase, Lovell is responsible for all aspects of property sales, marketing and revenue management, including expanding innovative multi-media strategies and social campaigns.

source: eTN