Quality tourism in Indonesia

Indonesia’s Ministry of Tourism & Creative Economy – in line with the president’s directive – will be focusing on quality tourism; tourism which contributes to both community welfare, as well as economic growth. There will be a keen focus on the acceleration of development in the five Super Priority Destinations of Toba (North Sumatra), Borobudur (Central Java), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), and Likupang (North Sulawesi). In addition, the government will also be developing other destinations with great potential for tourism and creative products. MICE has also been placed at the forefront of Indonesia’s tourism policy, as its Minister of Tourism and Creative Economy Wishnutama Kusubandio has revived the directorate that manages the country’s business events industry. To support the sector, 16 distributions of MICE destina-tions throughout the archipelago – ranging from Existing Destination (Big Scale); Potential Destination (Medium Scale); and Emerging Destination (Small Scale) – will be presented to MICE groups looking at the destination for events. MICE tourism also means bringing world-class events to Indonesia; creating international tourism events in Indonesia; and supporting regional and special events in Indonesia to meet international standard with extraordinary appeal. Currently, there are 23 confirmed prestigious international MICE events that will be held in Indonesia. For 2020, the ministry will also develop and curate a Wonderful Calendar of Event programme which contains of 100 Top Events from 34 provinces in Indonesia.