SG travel companies diversify for survival

The current economic climate may present the least attractive time to launch new businesses, especially in the travel and tourism space, but two tourism companies in Singapore have chosen to dive into new areas of specialisation.

Outbound tour specialist EU Holidays is now developing an inbound arm in response to a rising trend for city tours and staycations, according to director Wong Yew Hoong. He revealed plans to promote inbound tours and hotel stays to locals, relying on short videos highlighting local attractions on social media to reach out to potential customers.

The company will also be putting up travel merchandise for sale to support operational costs at its premises.

Also embracing a new business concept is James Yeow, chairman, OMT group of companies. He described this period as “opportune” in growing travel club Blockchain in Travel by OMT – a strategic partnership inked between the group and China blockchain data sharing platform Changyou Travel Alliance.

MMP
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