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Turkish Culture and Tourism Office sponsoring two WTM London 2018 digital events

Posted by On October 15, 2018 0 Comment

Turkish Culture and Tourism Office sponsoring two WTM London 2018 digital events

The Turkish Culture and Tourism Office will be the sponsor for two major digital events at WTM London 2018: the WTM Digital Influencers’ Speed Networking and Best Digital Influencer Award.

The sponsorship deals are part of a wider focus on social media for the popular tourist destination.

Previously dubbed the Bloggers’ Speed Networking, this year’s WTM London Digital Influencers’ Speed Networking event will be the biggest so far. The hugely popular 90-minute session takes place on November 7 at 09:00, in the Global Stage Networking Area (AS1000).

The session will see 120 leading industry digital influencers hold quick-fire business meetings with exhibitors interested in increasing their media exposure. This year, there will be an increased focus on YouTubers and Instagrammers.

Director, Turkish Culture and Tourism Office – London, Volkan Akgul shared that the sponsorship falls in line with the country’s increasing focus on social media as a strategy to promote tourism.

“Turkey hosts many riches from Asia to Europe, from the Turquoise Coast to the lush Black Sea forests, from rich culture and history to delicious Turkish cuisine. All this is the winning formula for an ‘Instagrammable’ destination,” he said.

Continuing the digital theme, Turkey is also sponsoring the category of Best Digital Influencer in the Industry at the inaugural International Travel & Tourism Awards (ITTAs), presented by WTM London.

The ITTA celebrates the success of national, regional and city tourist boards and recognises outstanding private sector companies and individuals.

Akgul added: “Social media is one of the main promotional tools for Turkey. We are one of the top destinations in the world that uses social platforms effectively to interest, educate and attract travellers to Turkey. We place social and digital channels at the centre of our campaigns in order to reach the right people at the right time, in the right place and with the right messages.”

source: TTG mena