Revenues from the tourism tax in Italy are expected to surpass €976 million in 2024 and exceed €1 billion in 2025,
according to the National Observatory of JFC. Lazio leads the regions with €295 million, followed by Lombardy (€108 million), Tuscany (€100 million), and Veneto (€98 million).
The rise is driven by higher tax rates, the introduction of the tax in new municipalities, reduced exemptions, and increased tourism flows, particularly in art cities. In 2025, an additional 25 municipalities plan to adopt the tax, while those already applying it are considering rate increases.
Despite being a controversial measure, the tourism tax is a vital revenue source for municipalities, though most of the funds are allocated to non-tourism projects.
