Slovenia is strengthening its position as a “green and boutique tourist destination.”
In November, the country recorded 311,000 arrivals (+20% compared to 2023) and 756,000 overnight stays (+14%). The collaboration between the Slovenian Tourism Board and the Association of Historic Towns of Slovenia demonstrates the effectiveness of promoting lesser-known locations and unique experiences.
Aljoša Ota, director of the Slovenian Tourism Board in Italy, notes that most visitors aged 35–44 come from neighboring countries such as Poland, Austria, and Croatia. Shorter trips allow for a deeper exploration of local attractions, once considered transit areas. Younger travelers (15–24 years) spend an average of 3.2 nights, indicating growing interest in Slovenia among school groups.
Polish tourists are particularly active outside the peak season, favoring destinations like Ljubljana, Piran, and Nova Gorica (European Capital of Culture 2025). From January to November, Slovenia welcomed 6.2 million tourists (+6%), who spent 16 million nights (+5%).
Among Slovenia’s niche attractions are the literary town of Koper, Idrija with its mercury mine, the mysterious Tržič, and Postojna, where caves are transformed into natural theaters for special events. Slovenia impresses with its diversity and unique experiences for every traveler.
