The Africa-Europe Tourism Exchange Forum (AETEF) took place in Rome from May 15 to 17, 2025, focusing on strengthening collaboration between Africa and Europe in sustainable tourism development. The event brought together tourism professionals from both continents, including participants from Italy, Germany, the United Kingdom, and France.
Africa’s rich natural and cultural heritage appeals to European tourists seeking eco-tourism, safaris, and authentic cultural experiences. The forum emphasized the importance of exchange programs, knowledge transfer, and innovation in attracting more European travelers.
The African Tourism Board (ATB) is actively promoting the continent as an attractive travel destination, focusing on European and American markets. Interregional cooperation and investments in infrastructure aim to facilitate travel and promote intra-African tourism development.
