Jamaica, one of the most popular tourist destinations in the Caribbean, has launched a new promotional campaign aimed at attracting more travelers.
The “Come Back to the Vibes” campaign focuses on the island’s unique atmosphere—its music, culture, friendly locals, and unforgettable experiences.
Jamaica’s Minister of Tourism, Edmund Bartlett, emphasized that the campaign is not only about increasing tourist numbers but also strengthening the island’s position as a destination that offers more than just beautiful beaches. The promotional materials highlight local traditions, culinary specialties, and unique attractions such as Dunn’s River Falls and the Blue Mountains.
Jamaica is already seeing an increase in visitor numbers, and with this new marketing strategy, the country aims to attract both new tourists and those who have visited before. The campaign will be conducted in key markets, including the United States, Canada, and Europe, using social media and influencer collaborations.
This initiative seeks not only to boost the tourism sector but also to support local businesses and promote the sustainable development of the island.
