Ferrero, in collaboration with ENIT (the Italian National Tourist Board), introduces the limited edition Nutella Buongiorno jars, celebrating the beauty of Italian landscapes at dawn.
Each of the 21 jars features a different region of Italy, showcasing both iconic and lesser-known locations bathed in the first light of day. Labels depict scenes such as the Trabocchi Coast in Abruzzo, Alpe di Siusi in Trentino-Alto Adige, and San Gusmè in Tuscany.
This initiative aims not only to promote tourism but also to encourage daily appreciation of Italian culture and traditions. Each jar includes a QR code that, when scanned, directs users to a platform with information about the featured location and suggestions for regional breakfast recipes.
Nutella Buongiorno combines flavor and travel, offering a delightful way to start the day with a touch of Italian charm.
