Polish digital giant Wirtualna Polska has finalized the acquisition of Invia Group, a major online travel player in Central Europe. With regulatory approval from China, the deal – valued at around PLN 1 billion – strengthens WP’s reach in tourism through brands like Travelplanet.pl.
The purchase opens new markets including the Czech Republic, Slovakia, Hungary, and Germany. For WP, it’s not just a business expansion but a step toward becoming a regional hub for online travel services.
By integrating Invia’s services into its digital ecosystem, WP aims to offer more personalized and accessible travel planning experiences. This bold move reflects a broader trend of digital consolidation and signals WP’s growing ambitions beyond Polish borders.
